SFive is Catalyst’s framework for founder growth and investor conviction. Each stage builds the proof investors demand: proven markets, disciplined revenue growth, and teams that deliver. It moves companies beyond survival and positions them for lasting impact.
What SFive Delivers
Through the SFive framework Spark, Survival, Stability, Success, and Significance we help founders validate demand, refine pricing, and build predictable revenue engines. This work translates directly into outcomes: funding rounds closed, higher valuations, shorter sales cycles, and fewer costly mistakes in go-to-market execution. Founders leave with the traction and proof points investors look for, while investors gain confidence that capital is being deployed into companies built for scale.
.png)
Validate Market Demand
Build Predictable Revenue
Refine Pricing Strategy
Secure Investor Confidence
How We Work by Stage
SFive meets founders where they are and defines the next level of growth. Each stage has clear milestones and targeted support from proving demand at Spark to preparing for IPO or acquisition at Significance. The framework gives founders a way to identify their stage, and Catalyst delivers the advisory and systems that move them forward.
Spark Stage
Prove customer demand, test assumptions, and validate your idea with clear milestones that build confidence for investors and growth.
Survival Stage
Navigate early challenges by refining product-market fit, securing first customers, and establishing systems that support sustainable progress and funding.
Stability Stage
Strengthen operations, optimize pricing, and create predictable revenue engines that reduce risk and attract higher-value investors for scaling.
Significance Stage
Prepare for IPO or acquisition with disciplined growth, investor-ready systems, and strategic positioning that ensures long-term impact and success.
Success Stage
Scale revenue, expand markets, and accelerate growth with proven systems that attract larger funding and establish strong market leadership.
Spark Stage
Prove customer demand, test assumptions, and validate your idea with clear milestones that build confidence for investors and growth.
Survival Stage
Navigate early challenges by refining product-market fit, securing first customers, and establishing systems that support sustainable progress and funding.
Stability Stage
Strengthen operations, optimize pricing, and create predictable revenue engines that reduce risk and attract higher-value investors for scaling.
Success Stage
Scale revenue, expand markets, and accelerate growth with proven systems that attract larger funding and establish strong market leadership.
Significance Stage
Prepare for IPO or acquisition with disciplined growth, investor-ready systems, and strategic positioning that ensures long-term impact and success.
Where Are You Now?
SFive helps founders identify their current stage of growth, from idea to IPO, and provides the milestones, systems, and investor-ready proof points needed to move confidently to the next level.
Discover your stage, gain clarity on next milestones, and access targeted support that drives growth, funding, and investor confidence.
Know your stage, unlock milestones, and accelerate growth with SFive.
Where Are You Now?
SFive helps founders identify their current stage of growth, from idea to IPO, and provides the milestones, systems, and investor-ready proof points needed to move confidently to the next level.
Discover your stage, gain clarity on next milestones, and access targeted support that drives growth, funding, and investor confidence.
Know your stage, unlock milestones, and accelerate growth with SFive.
Spark
Prove real demand and validate your market.
Survival
Turn founder-led hustle into a repeatable revenue motion.
Stability
Build systems and metrics investors trust to scale predictably.
Success
Break through with leadership, partnerships, and expansion toward $10M+ ARR.
Significance
Establish category leadership, pursue M&A, and prepare for IPO or exit.
What We Deliver at Each Stage
SFive delivers stage-specific support from Spark to Significance, guiding founders with proven frameworks, revenue strategies, and investor-ready proof points that reduce risk, accelerate growth, and position companies for lasting success.
Spark (Pre-Seed)
From Idea to First Proof
Pricing Validation: Test and validate offers buyers will pay for
First Hire Readiness: Talent scoring for your first sales hire
Demand Signal: 5–10 real buyer conversations with insights and quotes you can use with investors
Outbound Motion Build: Cadences, scripts, and follow-ups you can run without a team
Survival (Early Seed)
From Hustle to Repeatable Motion
Sales Playbook: Define stages, qualification, and follow-up that turn conversations into pipeline
Revenue Advisory: Guidance on what to double down on and what to cut
Board-Level Coaching: Prep for fundraising, investor narratives, and revenue expectations
Retention Roadmap: Ensure early ARR sticks with customer success and upsell plays
Stability (Seed)
From Repeatable to Scalable
RevOps Alignment: Sales, marketing, and success running as one engine
KPI and Forecasting Infrastructure: Metrics investors can trust
Team Enablement: Onboarding and coaching for your first sales hires
Expansion Playbooks: Open new markets and customer segments
Success (Series A/B)
From Scaling to Market Leadership
Fractional CRO guidance to push beyond $5M–$10M ARR
Verified scoring and placement for VP/CRO hires
Strategic partnerships with VCs, banks, and enterprise buyers
Growth roadmap that positions you as a category contender
Significance (Series B/C+):
From Market Leadership to Strategic Outcomes
Executive revenue leadership aligned with board and investor expectations
Executive revenue leadership aligned with board and investor expectations
Retention and expansion systems that maximize long-term value
Strategic readiness for M&A, IPO, or exit
Founders choose SFive for investor-ready conviction, reduced risk, and stage-appropriate guidance that accelerates growth. Catalyst delivers the framework to transform vision into revenue and revenue into long-term significance.
Investor-ready conviction infrastructure
Reduced mis-hire
Stage-appropriate guidance
Catalyst delivers the SFive framework so founders can turn vision into revenue, and revenue into significance.