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WHEN REVENUE IS AT RISK

When revenue stalls, the issue is rarely effort, it’s structure. We help founders and revenue leaders diagnose and fix the misalignments in roles, talent, and GTM execution before they derail growth.

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Why B2B Sales Keeps Missing Revenue

Most sales hires fail, not because talent is lacking, but because hiring relies on shortcuts. Resumes, keywords, and surface-level screening ignore what drives performance. That’s why reps get miscast, overlooked, or burned out, and why revenue stalls when it should scale.

The Hidden Costs of Mis-Hiring in B2B Sales

Bad sales hires cost more than just salary. From lost pipeline to delayed revenue, mis-hiring drains time, money, and momentum while reps face recruiter silence and constant churn.

75%

75% of sales hires miss quota or churn in Year 1 Resulting in over $1M in revenue loss, wasted comp, and team disruption

 

Source: CSO Insights

$1.3M

Each sales mis-hire costs companies $1.3M+ When accounting for salary, pipeline loss, ramp delay, and turnover impact

 

Source: Sales Benchmark Index

67%

67% of sales reps have been ghosted by recruiters Leading to pipeline disruption, offer rejection, and brand damage

 

Source: LinkedIn Talent Trends

20%+

Companies lose over $25B annually from failed GTM execution Often due to hiring mistakes and role misalignment

 

Sources: McKinsey, Forrester

VCs

Lose billions annually due to failed GTM teams

A New System for Sales Hiring

Catalyst is a proprietary hiring platform built for sales performance. It scores candidates on performance history, role alignment, and ramp risk to reduce mis-hires and build stronger revenue teams.

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Data-Driven Rep Matching

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Role-Specific Scoring

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Built for Sales Performance

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Ramp Risk Prediction

Proof That Catalyst Works

From onboarding to consistent revenue production, Catalyst delivers measurable results through smarter hiring, faster ramps, and stronger long-term performance.

90%

Role Match Accuracy

AI-backed matching to GTM motion, deal type, and execution style

87%

Ramp Confidence Score

Predictive scoring to reduce risk of slow ramps or early exits

Who We Serve

We help sales leaders, talent, and investors get hiring right by aligning people to performance, not just resumes. Whether you're building, scaling, or investing, Catalyst ensures the right fit from the start.

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Leaders

Hire reps aligned to your stage, sales model, and execution needs not just the job description. Reduce mis-hires and ramp failures.

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Talent

Get matched to roles where your strengths drive results. No keywords or guesswork, just representation and strategy.

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Investors

Protect capital by preventing mis-hires and sales team failures before they happen.

WHY CATALYST

Hiring is Broken, and it's Costing Billions

Founders can’t scale revenue without the right people. Investors lose money when GTM fails. And reps are stuck in a churn cycle.

The result? Billions in lost revenue, missed targets, and a cycle of burnout, churn, and hiring resets that stall growth when it matters most.

We built Catalyst after seeing too many great reps fail in the wrong roles, and too many teams stall because hiring was built on guesswork.

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​Why We Built Catalyst

After decades building sales teams and carrying quota, we saw the same problem over and over strong reps placed in the wrong environments, and companies betting growth on guesswork. Catalyst is the system we wish we had.

Revenue at Risk

When revenue breaks down, the cause is rarely effort, it’s misalignment. Wrong roles, unclear comp plans, and weak structures stall growth even when demand exists. Catalyst identifies these inflection points and rebuilds around what matters: stage-appropriate roles, disciplined systems, and proof points investors can trust. The result is revenue that scales instead of stalls.

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Focus Areas

Catalyst partners with companies where execution and hiring intersect. We don’t define roles as job descriptions we define them as commercial functions tied to stage, scope, and sales capacity. Comp, enablement, and reporting aren’t treated as check-the-box items. They’re aligned to reduce churn, protect pipeline, and support real outcomes. ​ When performance breaks down, we diagnose structure. If teams are missing numbers, we find where expectations and execution have diverged—and reset the system. Every recommendation is grounded in platform benchmarks and operator insight. We’ve built teams across stages. We know what it takes to build high-performing ones.

Engagement Drivers

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Critical Inflection Points

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Structure Over Guesswork

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Build for Performance

The Catalyst Advisory Process

When revenue breaks down, the cause is rarely effort, it’s misalignment. Wrong roles, unclear comp plans, and weak structures stall growth even when demand exists. Catalyst identifies these inflection points and rebuilds around what matters: stage-appropriate roles, disciplined systems, and proof points investors can trust. The result is revenue that scales instead of stalls.

Ready to fix the people problem behind missed revenue?

SARAH SUAREZ

CEO

This is the space to introduce the business’s team and what makes it special.

MIKE DENG

VPE

This is the space to introduce the business’s team and what makes it special.

REAY FINIGAN

CTO

This is the space to introduce the business’s team and what makes it special.

PRESS

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