We Built Catalyst to Solve the Challenges Founders Face Most
SFive gives entrepreneurs a stage-driven framework and Catalyst provides the platform and insight to execute it. Together, they help founders build stronger companies and achieve outcomes investors believe in.
What Drives Catalyst
Catalyst was created to address these challenges. Founders need a framework that connects vision to traction, systems that scale, and support in the riskiest decisions. SFive provides that framework, and Catalyst delivers the guidance to execute it.
Most pre-seed and early-stage companies fail for the same reasons:
.png)
No access to capital
Running out of capital
No market proof
Weak revenue systems
Misaligned teams
Founder strain
Vision
Catalyst exists to solve the core challenges that stall founders, from unproven markets and weak revenue systems to misaligned teams and risky hiring decisions. Our framework connects vision to traction and protects growth at the riskiest points.
What We Do
We support growth-stage companies with the talent, structure, and strategy needed to scale sales teams and make confident, high-impact hiring decisions.
SFive Advisory
The foundation of Catalyst is SFive, a framework that moves founders and their teams from Spark to Significance. Each stage focuses on the traction, pricing, systems, and team alignment that drive growth and build investor conviction.
Revenue Advisory
Catalyst helps companies strengthen their revenue engines. We refine pricing, streamline motions, align KPIs, and create predictable growth models that boards and investors can trust.
Revenue-Critical Hiring Support
Choosing the wrong sales leader or GTM executive is one of the fastest ways to stall progress. Catalyst evaluates performance history, role fit, ramp risk, and compensation structure before a hire is made, helping founders protect capital and growth.
.png)
Catalyst Platform
Our platform applies structured scoring to hiring decisions, making evaluation repeatable across roles and stages. It gives founders insight and investors confidence that risk has been reduced.
Beliefs
Sales isn’t guesswork. It’s the engine of growth and too important to leave to instinct or chance. We believe clarity, structure, and stage-specific guidance give founders the discipline and confidence to scale.
Approach
We bring the perspective of operators who have built and led high-performing teams. That experience shapes how we guide founders through critical milestones, revenue-critical hires, and the systems that sustain long-term success.
.png)
Our Impact
Catalyst equips founders to achieve stage milestones through SFive, while protecting execution with advisory and hiring decision support. Investors gain conviction that their capital is deployed into companies built to scale.
Our Approach
Sales performance starts long before a pipeline is built. Missteps in role design, hiring, or structure create friction that compounds, and ultimately shows up as missed revenue. Catalyst starts with a clear understanding of where a company is in its growth cycle, what structure exists to support execution, and what gaps need to be addressed before hiring or scaling. Whether advising a company, representing talent, or supporting post-hire execution, we take a consistent approach, define the stage, identify what’s misaligned, and support the decisions that unlock growth.
Our Impact
Catalyst equips founders with a framework for growth and provides investors with
conviction that capital is going into teams and companies positioned to scale.
.png)
OUR APPROACH
Sales performance starts long before a pipeline is built. Missteps in role design, hiring, or structure create friction that compounds, and ultimately shows up as missed revenue. Catalyst starts with a clear understanding of where a company is in its growth cycle, what structure exists to support execution, and what gaps need to be addressed before hiring or scaling. Whether advising a company, representing talent, or supporting post-hire execution, we take a consistent approach, define the stage, identify what’s misaligned, and support the decisions that unlock growth.
SARAH SUAREZ
CEO
This is the space to introduce the business’s team and what makes it special.
MIKE DENG
VPE
This is the space to introduce the business’s team and what makes it special.
REAY FINIGAN
CTO
This is the space to introduce the business’s team and what makes it special.
Our Team
Catalyst is built by professionals across sales, revenue leadership, and GTM strategy. Our shared experience leading teams, building playbooks, and navigating capital-raising challenges shapes how we guide companies today.